Custom Commercial Wayfinding Signage
It’s important to make your establishment as easily accessible as possible for visitors and employees, and wayfinding signage can help. These directional signs pinpoint and/or guide people to their destinations, making it easy for them to get where they need to, especially in a large building. Based in Memphis, Tennessee, Williams Sign Company can allow you to get the interior signs you need to establish an easy-to-navigate space.
What Is Interior Wayfinding Signage?
As the name indicates, these interior signs help people find their way through spaces of all sizes, including sports venues, office buildings and shopping centers. The larger the buildings are, the more signage you’ll need. Parking garages, restrooms, specific seating areas, offices, gift shops and board rooms are some of the areas that may require specific pinpointing.
What Are the 4 Types of Wayfinding Signs?
There are multiple types of wayfinding signs to put in your establishment, and each one offers benefits that can help visitors and employees. How many you need of each depends on several factors, including the size of the building, personal or company preference and the number of individual areas (such as offices) within the space. Large buildings will typically have a mix, with several of each type. The four types of wayfinding signs include:
- Directional: Indicates how to get to a specific location, such as “Restrooms →” signs and mall directories that display what stores are on what levels.
- Identification: Recognizes specific rooms and areas. For instance, “Exam Room” and “Tax Department” both demonstrate identification signage.
- Regulatory: Showcases rules and requirements. Examples include “No smoking,” “No dogs allowed” and “Employees only.”
- Informational: These signs indicate important common, open areas of a particular business. “Restrooms” and “Lobby” are two types of these signs.
Who Can Benefit the Most from Wayfinding Signage?
Anyone can benefit from wayfinding signs. However, new employees and visitors who could use a little directional guidance tend to find them most useful, especially if it’s their first time in the building.
If you’ve ever gotten lost, particularly if you were already stressed or in a rush, you know what it feels like when you want to get to your destination as quickly as possible. Whether someone is nervously trying to get to an interview or on the hunt for vending machine snacks to calm their sweet cravings, wayfinding signs can make it easy to guide individuals trying to find their way and arrive with few problems.
Where Can Wayfinding Signs Be Utilized?
Any building can benefit from wayfinding signs, regardless of their size. Hospitals, shopping malls, major tourist attractions, large office buildings and hotels are examples of businesses that can get the most use out of them due to their large number of visitors.
The best places to put them within the buildings are anywhere visitors and employees typically go, including in lobbies, entrances, and hallways. Identification signs are ideal for putting on or next to doors or hanging above them where they’re easily visible.
What Materials Are Used in Wayfinding Signage?
Our wayfinding signs can be composed of a variety of materials, including wood and metal. Please let us know if you have a particular material you’d like us to use.
Why Choose Williams Sign Company
Williams Sign Company specializes in high-quality signage that gets noticed for all the right reasons while accurately representing your brand and its message. We cater to the needs of our clients, no matter how big or small the company is. Our team strives for perfection, ensuring every sign has an attractive look that will surpass your (and our) high expectations and standards.
Contact Williams Sign Company in Memphis, Tennessee
Call Williams Sign company if you’re ready to make your business more visitor-friendly while implementing directional signage that complements your company’s style and brand. We offer a variety of services, including custom signs and sign maintenance, repairs and replacements, to ensure your sign(s) continue to look fantastic and, if they’re illuminated, operate correctly. If you’d rather have face-to-face time instead of emailing or calling us, we’d love to meet you and discuss your wayfinding signage needs. Click the red “Get Appointment” button on our website to request a date and time.